Headline Of The Week
The State Council of China has temporarily removed a 14 year ban on selling video game consoles, sparking a battle for control of one of the most lucrative markets in the world.
Whereas before the likes of Microsoft, Nintendo and Sony had been prevented from selling their wares in the country, a report from Reuters suggests that ‘foreign-invested enterprises’ are now allowed to make consoles within Shanghai’s free trade zone and distribute them around the country with the prior approval of the Chinese government. No information has been provided on how long the ban will be lifted for
China is and has been one of the fastest growing markets in the world over the past few years, with a desire to modernize and a massive population to sell to. Whether or not the majority of the native population will be able to afford to buy consoles is an issue to be considered, but the videogame industry has a history of being able to successfully penetrate poorer foreign markets – for example, Sega proved to be very popular in Brazil and other South American countries during the Genesis era. This will be a story to follow with interest. Continue reading WEEKLY NEWS UPDATE FOR 5TH – 12TH JANUARY