Headline Of The Week
Rumour has it that if you say ‘Candy Crush’ three times in front of a mirror, a lawyer will appear behind you – King, the developer of the insanely popular casual hit Candy Crush Saga, have successfully trademarked the word ‘candy’ for use in games, games accessories and a number of merchandising items in both the United States and the EU. King has defended their move claiming that their IP is being constantly infringed by copycat apps (including Candy Casino Slots – Jewels Craze Connect: Big Blast Mania Land – which must be the longest/worst title ever bestowed upon a game) and has requested Apple to start taking down apps that prominently feature the word.
The situation has accelerated however as King have also filed a trademark dispute against the The Banner Saga (a turn based RPG funded by Kickstarter to the tune of $723,000 and developed by Stoic, a company of three employees who worked on Star Wars: The Old Republic), claiming that “The Banner Saga mark is confusingly and deceptively similar” to its own line of games…which it isn’t. The state of affairs has snowballed, with King claiming they are attempting to protect their IP rights and Stoic defending their own position:
“We won’t make a Viking saga without the word Saga, and we don’t appreciate anyone telling us we can’t. King.com claims they’re not attempting to prevent us from using The Banner Saga, and yet their legal opposition to our trademark filing remains.”
Fights over trademarks in the videogame industry are not uncommon; in recent years Bethesda and Mojang have come to blows over the use of the word ‘Scrolls, and the word ‘edge’ was infamously trademarked for over twenty years until a series of court rulings in 2010 overturned the situation. Continue reading WEEKLY NEWS UPDATE FOR 20TH – 26TH JANUARY